Snocap Chops Staff, Possible Sales Play Ahead

Snocap has now chopped 60 percent of its staff, according to information circulating late Thursday.

The development first appeared in Silicon Valley rumormonger ValleyWag, and was later confirmed by a company representative.  The spokeswoman, Susan Celia Swan, also confirmed that Snocap is in play, telling C|Net that “Snocap has received interest from several companies and is pursuing that.”

The news follows a major tie-up between Snocap and MySpace, a partnership that enables bands to sell downloads directly from their profile pages.  That could become a powerful sales mechanism, though Snocap has yet to disclose download numbers, raising suspicions of soft uptake.  Earlier, Snocap had pursued a model related to protected P2P systems, a sector that has failed to gain traction.  The company was originally founded by Jordan Mendelson, Ron Conway, and Shawn Fanning, and is currently headed by chief executive Rusty Rueff.