Music and video assets are now driving a $6 billion premium mobile market in the Asia Pacific, according to research from Frost & Sullivan.
According to the group, the premium mobile market grew 57.4 percent last year to reach revenues of $5.98 billion. The gains cover ten countries within the region outside of Japan and Australasia. A major stimulant comes from 3G, which is encouraging the use of music and video applications. “3G enhances user experience and encourages the development of compelling premium content applications such as music and video, identified as one of the fastest-growing segments in mobile entertainment,” said senior Frost & Sullivan research analyst Jeff Teh.
The figures are enough to make stateside operators drool, though content providers are also cashing in. According to the report, third-party content providers received $4.62 billion of the action, while mobile operators retained the remaining 22.8 percent. Meanwhile, assets like text messaging and ringtones remained strong contributors, though newer formats like ringback tones, OTA downloads and mobile gaming posted strong gains. “Music and video applications are believed to hold the strongest potential to increase operators’ average revenue per user (ARPU),” the group said.