TuneCore Deepens Proposition, Broadens Into Music Videos

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Digital distributor TuneCore is now expanding into music videos, a nice addition to its existing audio offering.

The company offers quick distribution into a range of ecommerce outlets – most importantly iTunes – and charges a fee for the privilege.  The one-stop vehicle stocks the shelves for artists, though the company stops short of crafting label-level marketing campaigns and strategies like competitors IODA or The Orchard.

The first video distributed by TuneCore was “Love Is My Religion” by Ziggy Marley.  One-time video distribution fees start at $85, and like the rest of the service, artists reap 100 percent of store-specific revenues.

Story by news analyst Alexandra Osorio.