Digital distributor TuneCore is now expanding into music videos, a nice addition to its existing audio offering.
The company offers quick distribution into a range of ecommerce outlets – most importantly iTunes – and charges a fee for the privilege. The one-stop vehicle stocks the shelves for artists, though the company stops short of crafting label-level marketing campaigns and strategies like competitors IODA or The Orchard.
The first video distributed by TuneCore was “Love Is My Religion” by Ziggy Marley. One-time video distribution fees start at $85, and like the rest of the service, artists reap 100 percent of store-specific revenues.
Story by news analyst Alexandra Osorio.