Artists frequently offer exclusives to online, mobile, and retail outlets to spark pre-release excitement.
Now, digital jukebox specialist TouchTunes is jumping into the action with Columbia Records artist Wyclef Jean. Starting today, fans can tap the album, The Carnival II (Memoirs of an Immigrant), at 15,000 TouchTunes endpoints across the United States. The album is scheduled for broader release on December 4th.
The exclusive involves a number of promotional aspects. The campaign includes on-site listening parties, on-screen promotions, and an interactive survey. “Their reach into our target demographic at places where people are already listening to music is unmatched, and their ability to deliver marketing and promotional messages directly to music fans makes TouchTunes a valuable partner,” explained Anthony Ellis, vice president of Urban Music Marketing and Sony BMG. TouchTunes currently carries a catalog of more than two million tracks.
Story by news analyst Alexandra Osorio.