Holiday Offensive Pushes eMusic Past 400,000 Mark

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A well-executed holiday blitz has now pushed eMusic past the 400,000 subscriber mark, according to information shared on Tuesday.

The company pointed to a surge in music and audiobook downloads during the holidays, and a jump in trial subscriptions.  “We had the most explosive December 25 and 26 in eMusic history, doubling our projections and blowing away our numbers,” said David Pakman, president and chief executive of eMusic.

The accomplishment closely follows the announcement of subscriber number 350,000, achieved in early November of last year.  And the company started 2007 with roughly 250,000 takers.  Since eMusic shifted towards a subscription-based, bundled download architecture in November of 2003, customers have grabbed a total of 177 million music downloads.

Story by news analyst Alexandra Osorio.