Why should Amazon have all the fun?
That is a question that executives at Borders Group are asking themselves – and the answer could include an MP3-based download store. “We know that the customer is downloading music,” Borders executive vice president of merchandising and marketing Rob Gruen recently told Reuters. “We’re looking at how do we incorporate that into the whole process.” Borders is currently testing in-store CD-burning kiosks, according to the report.
In fact, Borders may be cooking a number of etailing ideas once its relationship with Amazon ends in April. Currently, Amazon powers online purchases on Borders.com, and both parties split the revenues. An independent Borders destination is currently in beta.