Subscription Gets Religion; Praiseworthy Application Launches

Devout Christians are now being treated to a music subscription service specializing in faith-based music.

The service, called GospelDepot (gospeldepot.com), is powered by MediaNet Digital division MusicNet in partnership with Ways & Means Entertainment.  The platform, currently in beta ahead of a March launch, features artists like tobyMac, Shirley Caesar, Kirk Franklin, Steven Curtis Chapman, Natalie Grant, and BarlowGirl.  Participating labels include EMI Christian, Integrity, Verity, Word, and Malaco.

Like other subscription offerings, GospelDepot offers on-demand access to a massive catalog, though permanent downloads require a 99-cent payment.  In the secular world, that approach has experienced mixed success, though a more targeted pitch could yield different results.  “We are finding that certain segments of the market want a customized service that focuses on their musical and entertainment tastes in particular,” explained MediaNet president and chief executive Alan McGlade.

Story by news analyst Alexandra Osorio.