OurStage Gets Much, Much Bigger Venue; Strikes AOL Deal

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Supercharged battle-of-the-bands destination OurStage (ourstage.com) is now bringing its concept to a much broader audience, thanks to a recently-announced AOL Music (music.aol.com) partnership.

The Boston-based OurStage invites fans to upload their songs, and enters them into an endless series of face-offs with other bands.  That theoretically sifts the wheat from the chaff, and creates a more democratic artist discovery platform.

The deal finds OurStage sharing music content – including interviews, streaming audio and videos – with the AOL Music destination.  AOL will blend OurStage into its massive advertising platform, and share revenues accordingly.  AOL Music commands a monthly unique visitor audience of roughly 20 million, according to information shared Wednesday.

Other OurStage partners include Bonnaroo, CMJ, Paste Magazine, Relix, and Noise Pop.