Supercharged battle-of-the-bands destination OurStage (ourstage.com) is now bringing its concept to a much broader audience, thanks to a recently-announced AOL Music (music.aol.com) partnership.
The Boston-based OurStage invites fans to upload their songs, and enters them into an endless series of face-offs with other bands. That theoretically sifts the wheat from the chaff, and creates a more democratic artist discovery platform.
The deal finds OurStage sharing music content – including interviews, streaming audio and videos – with the AOL Music destination. AOL will blend OurStage into its massive advertising platform, and share revenues accordingly. AOL Music commands a monthly unique visitor audience of roughly 20 million, according to information shared Wednesday.
Other OurStage partners include Bonnaroo, CMJ, Paste Magazine, Relix, and Noise Pop.