Sand Hill Boosts P2P Monetization; Writes $5 Million Check

Peer-to-peer technology has revolutionized media distribution and consumption, though startups are frequently destroyed by legal and financial quagmires.

But the possibilities still seem so rich.

More conventional, web-based search has created financial superpowers like Google.  That raises the question: can P2P entrepreneurs and content creators ever draw serious and continuing revenue streams from P2P?   Just recently, a group of influential VCs voted yes.  P2P monetization startup Skyrider has now landed $5 million in capital, according to information shared by VentureBeat.

The round features return investors Sequoia Capital, Charles River Ventures and Velocity Interactive Group.  Those backers are banking on an alluring technology that forces ads into file-sharing results, beyond simple file listings.  “As we bring the two worlds of web and peer-to-peer together, we create immense value for consumers, content owners and advertisers,” the company described.