Unconventional release strategies are threatening to become more creative than the music itself.
And early-stage experiments by Radiohead and Trent Reznor are just the beginning.
Just recently, news surfaced that Elvis Costello is skipping the disc on his upcoming album release, Momofuku. According to numerous reports, the artist is releasing the project exclusively across digital and vinyl formats, a combination that melds vintage with bits-and-bytes.
A closer look reveals an even more unusual release concept. Costello is inserting a digital download code into the vinyl albums, an approach designed to encourage hard purchases. The album, distributed by Lost Highway Records, hits retailers April 22nd.
Story by news analyst Alexandra Osorio.