Your Ticket Is Ringing: Live Nation, Rogers Ditching Paper

The mobile phone has evolved into a multi-purpose weapon, despite its simpler roots.

Phones are notoriously omnipresent at live events, but venues are now substituting mobile devices for hard tickets.  And just recently, Live Nation brokered a pact with Toronto-based Rogers Wireless on a broad-reaching mobile ticketing solution, one that ditches paper-based tickets entirely.

The “Wireless Box Office” allows Rogers subscribers to present a phone-stored barcode at the gate at selected Live Nation venues in Canada.  “The cellphone is literally and figuratively the ticket,” a company representative said.  The concept is part of a larger arrangement between the companies, one that includes exclusive access to select gigs.

Story by news analyst Alexandra Osorio.The mobile phone has evolved into a multi-purpose weapon, despite its simpler roots.  Phones are notoriously omnipresent at live events, but venues are now substituting mobile devices for hard tickets.  And just recently, Live Nation brokered a pact with Toronto-based Rogers Wireless on a broad-reaching mobile ticketing solution, one that ditches paper-based tickets entirely.

The “Wireless Box Office” allows Rogers subscribers to present a phone-stored barcode at the gate at selected Live Nation venues in Canada.  “The cellphone is literally and figuratively the ticket,” a company representative said.  The concept is part of a larger arrangement between the companies, one that includes exclusive access to select gigs.

Story by news analyst Alexandra Osorio.The mobile phone has evolved into a multi-purpose weapon, despite its simpler roots.  Phones are notoriously omnipresent at live events, but venues are now substituting mobile devices for hard tickets.  And just recently, Live Nation brokered a pact with Toronto-based Rogers Wireless on a broad-reaching mobile ticketing solution, one that ditches paper-based tickets entirely.

The “Wireless Box Office” allows Rogers subscribers to present a phone-stored barcode at the gate at selected Live Nation venues in Canada.  “The cellphone is literally and figuratively the ticket,” a company representative said.  The concept is part of a larger arrangement between the companies, one that includes exclusive access to select gigs.

Story by news analyst Alexandra Osorio.The mobile phone has evolved into a multi-purpose weapon, despite its simpler roots.  Phones are notoriously omnipresent at live events, but venues are now substituting mobile devices for hard tickets.  And just recently, Live Nation brokered a pact with Toronto-based Rogers Wireless on a broad-reaching mobile ticketing solution, one that ditches paper-based tickets entirely.

The “Wireless Box Office” allows Rogers subscribers to present a phone-stored barcode at the gate at selected Live Nation venues in Canada.  “The cellphone is literally and figuratively the ticket,” a company representative said.  The concept is part of a larger arrangement between the companies, one that includes exclusive access to select gigs.

Story by news analyst Alexandra Osorio.The mobile phone has evolved into a multi-purpose weapon, despite its simpler roots.  Phones are notoriously omnipresent at live events, but venues are now substituting mobile devices for hard tickets.  And just recently, Live Nation brokered a pact with Toronto-based Rogers Wireless on a broad-reaching mobile ticketing solution, one that ditches paper-based tickets entirely.

The “Wireless Box Office” allows Rogers subscribers to present a phone-stored barcode at the gate at selected Live Nation venues in Canada.  “The cellphone is literally and figuratively the ticket,” a company representative said.  The concept is part of a larger arrangement between the companies, one that includes exclusive access to select gigs.

Story by news analyst Alexandra Osorio.