Streaming CBS Radio Stations Coming to Last.fm

CBS Radio may be a weathered terrestrial heavyweight, but the company is executing a number of aggressive technological initiatives.

That includes a massive deal to power AOL Radio stations, an agreement first announced in early March.

Now, the company is starting to inject its presence within Last.fm, acquired last year by parent CBS Corporation for $280 million.  On Tuesday, the parties confirmed that all 140 CBS Radio stations will soon be streamed within Last.fm.  A radio player will offer the range of stations for US-based Last.fm users, a selection that includes WCBS-FM (New York), KROQ (Los Angeles), WXRT (Chicago), and WVEE (Atlanta).  Content from the stations will also be “scrobbled” into the personal profiles of Last.fm users.

The move is part of a broader initiative to integrate the merged properties.  “The content and distribution power between these brands is incredible, and we’re tapping into that strength to greatly expand our digital footprints while significantly improving the user experience on all our platforms,” explained Felix Miller, chief executive and cofounder of Last.fm.