Buzznet has now confirmed its acquisition of Stereogum, a top music blog.
The content mesh makes sense for Buzznet, a music-focused social networking destination. “This acquisition is a perfect fit for us and a natural next step in our strategy as we expand our music coverage,” Buzznet general manager Scott Boyd explained.
Stereogum, which focuses heavily on punk and alternative rock, is quite familiar with its newfound owner. “Buzznet has a world class social platform and we have already taken advantage of their vast resources to build a great new look for the blog, as well as launch an entirely new community,” explained Stereogum founder Scott Lapatine. The companies are now collaborating on Videogum, a video-based entertainment blog.