MySpace users will soon be able to port their profiles onto other sites, according to an announcement issued Thursday morning.
The initiative, called “Data Availability,” represents a dismantling of an approach that largely positioned MySpace as a separate destination. Initial partners include Yahoo, eBay, Photobucket, and Twitter, though others are expected to jump into the action. “The walls around the garden are coming down – the implementation of Data Availability injects a new layer of social activity and creates a more dynamic internet,” said Chris DeWolfe, chief executive and cofounder of MySpace.
The move also positions MySpace as the ambassador profile for users, a strategy that spreads the destination beyond its usual gates. And one central change replicates across the various destinations, a convenience play that addresses seemingly-endless redundancy across different personal profiles. Additionally, users can control which aspects of their profiles travel, and which remain private and contained within MySpace proper. The initiative, which comes ahead of a massive music upgrade, will be delivered over the next few weeks.
Story by news analyst Alexandra Osorio.