AOL Music Launches Genre-Specific Destinations

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AOL Music, among the most heavily-trafficked music destinations, has now launched a pair of genre-specific sites.

The first is The Boot (, a country-specific site, and The Boom Box (, a destination dedicated to hip-hop and r&b.  That is part of a broader, genre-geared strategy, one that already includes PopEater (  It also includes Spinner (, which has been recast into an indie-focused website.

The destinations collectively jump into the music-focused blog arena, an area that frequently features genre- or scene-specific coverage.  The AOL Music sites are being filled with video and song premieres, news, photos, and interviews.  The destinations are being monetized by advertising, according to the company.

Story by news analyst Alexandra Osorio.