Last.fm Licenses a Serious Music Video Catalog

Last.fm has now licensed the video catalog of Universal Music Group, according to details bubbling Tuesday.

The videos will be slotted into Last.fm’s free, on-demand streaming service.  The parties pointed to a catalog of “thousands” of videos, though a more specific quantity was not disclosed.  The videos will be ad-supported, and Universal Music will retain a percentage of revenue on every video streamed.

The collection contains videos from a long list of superstar-level artists, including Jay-Z, Nirvana, Amy Winehouse, The Killers, Duffy, Snow Patrol and Kanye West.  The deal is the first major video licensing arrangement for Last.fm, and a solid momentum builder for future deals.

The news closely follows a licensing fallout between Last.fm and Warner Music Group.  The parties were ultimately unable to agree to terms, and Warner pulled its audio content from the on-demand portion of the Last.fm site.

Story by news analyst Alexandra Osorio.