When will the heavily-hyped MySpace Music finally hit the airwaves?
The initiative, first splashed in April, now appears months away. One source pointed to a continuing chief executive search, while another referenced a missing deal with fourth major EMI Music Group.
It remains unclear when those and other show-stoppers will be resolved, though a MySpace representative loosely pointed Digital Music News to a launch “by the end of the year” in discussions Monday. That mostly likely means a release by the fall or beyond, depending on a variety of factors.
The broad-based concept will deliver a number of revenue-generators, including DRM-free downloads, mobile-based assets, ad-supported streaming audio and video, merchandise, and concert tickets. Those elements will be tightly integrated into the artist profile, part of a more comprehensive promotional and sales approach. Participating majors are taking a piece of the revenue action.