Music has always been an important part of our lives, and it is no surprise that we all have our favorite artists, songs, and genres that we listen to on a daily basis. However, with so many new artists and songs being released every day, it can be difficult to keep up with all the latest music trends. In the past, people relied heavily on the opinions of professional music critics to discover new music. However, a recent report by ecommerce consultancy Avail Intelligence suggests that this trend is changing.
According to the report, 8 out of 10 consumers no longer rely on professional critics when picking new music. Instead, they are turning to the opinions of their friends, family, and social media platforms such as iLike and MySpace. The report highlights the fact that consumers are becoming more informed than ever, and personalization will be critical for etailers.
The shift away from professional critics is not entirely surprising. In the digital age, we are bombarded with information from all directions. Social media platforms have made it easier than ever for people to share their opinions on everything from music to movies to books. Consumers are now more likely to turn to their peers for recommendations rather than relying on the opinions of professional critics.
For emerging artists, this shift towards a more grassroots approach to music discovery could be a good thing. Instead of chasing a five-star rating from a big-deal critic, artists may find that building a loyal fan base through social media and word-of-mouth recommendations is a more effective path towards popularity. Of course, recommendations from friends and family remain highly critical, and artists should still strive to create music that resonates with their audience.
The rise of social media platforms has also made it easier for artists to connect with their fans. Many artists now use social media to share behind-the-scenes glimpses into their creative process, as well as to interact with fans. This kind of personal connection can help to build a loyal fan base and make it easier for artists to get their music heard.
Of course, the shift away from professional critics does not mean that their opinions are no longer relevant. Critics still play an important role in shaping the music industry, and their opinions can have a huge impact on an artist’s success. However, the rise of social media and the democratization of music discovery means that artists now have more avenues to reach their audience and build a fan base.
In conclusion, the Avail Intelligence report suggests that the role of professional critics in music discovery is changing. Consumers are now more likely to turn to their peers for recommendations, and social media platforms have made it easier than ever for people to share their opinions. For emerging artists, this shift towards a more grassroots approach to music discovery could be a good thing. By building a loyal fan base through social media and word-of-mouth recommendations, artists may find that they can achieve greater success than by chasing a five-star rating from a big-deal critic.