Pitchfork, the popular music review website, has recently announced that it is expanding its video content by partnering with the Independent Film Channel (IFC). The deal comes hot on the heels of the launch of Pitchfork.tv, a video-focused expansion by the indie tastemaker.
“Today we’re thrilled to announce that our little video-centric baby will be making the leap from computer monitor to actual television screen, all thanks to an exclusive partnership with the Independent Film Channel (IFC),” Pitchfork announced on its site.
The partnership will see the content from Pitchfork.tv being layered into “Pitchfork Airwaves on IFC,” a newly-formed programming block that will feature a collection of Pitchfork shorts. IFC will feature live performances, interviews, and clips from a number of ongoing, Pitchfork.tv series, bringing the popular music site’s content to a much wider audience.
Pitchfork’s move into video content comes as no surprise, as the website has been expanding its coverage in recent years to include music festivals, podcasts, and interviews with musicians. With the rise of streaming platforms like YouTube and Twitch, video has become an increasingly important part of the music industry, and Pitchfork has clearly recognized the potential of video to reach new audiences and engage existing ones.
The partnership with IFC represents an exciting opportunity for Pitchfork to expand its reach beyond its core audience of music fans and into the wider world of television. IFC is a well-established cable network that has built a reputation for showcasing independent films and cutting-edge television shows. By partnering with IFC, Pitchfork is positioning itself as a player in the world of television, with the potential to reach millions of viewers across the United States.
The partnership with IFC is not the first time that Pitchfork has ventured into the world of video content. In 2008, the site launched Pitchfork.tv, a web-based video platform that featured music videos, live performances, and original programming. The site quickly became a popular destination for music fans, with its mix of high-quality content and innovative presentation.
With the launch of “Pitchfork Airwaves on IFC,” the site is expanding its reach even further, bringing its video content to a new audience of cable television viewers. This move underscores the importance of video content in the modern music industry, and highlights the potential for music websites to expand their reach by embracing new platforms and technologies.
The new partnership will officially start on August 24th, and the first programming block will feature a selection of the best content from Pitchfork.tv. The block will air every Monday night, and will showcase a range of music videos, live performances, and interviews with musicians. The partnership is an exciting development for Pitchfork, and represents a major step forward in the site’s evolution as a major player in the music industry.
In conclusion, the partnership between Pitchfork and IFC is an exciting development that highlights the importance of video content in the modern music industry. With the launch of “Pitchfork Airwaves on IFC,” Pitchfork is positioning itself as a major player in the world of television, with the potential to reach millions of viewers across the United States. The partnership represents a major step forward for Pitchfork, and underscores the site’s commitment to expanding its reach and engaging new audiences.
Story by news analyst Alexandra Osorio.