Digital album downloads deliver the music, but the trimmings are usually slim.
That has given some advantage to fuller formats like the CD and vinyl, often a draw for more die-hard fans.
Now, that picture could begin to change. On Tuesday, MusicWeek reported that Apple is partnering with Snow Patrol on a new, interactive album format. The more involved download will be presented as an application for the iPhone or iPod touch, one that allows fans to access lyrics, artwork, and other extras. “It will be an interactive element; a digital booklet that will take you into the videos and content,” Polydor product manager Liz Goodwin said.
The album, A Hundred Million Suns, is slated to hit iPhones next month, according to the report. Snow Patrol is expected to be the first of several artists to tap into the interactive format.