The Package Arrives: Sony Ericsson Confirms PlayNow Plus

In the era of smartphones, music streaming services are gaining more and more popularity. Almost every mobile phone manufacturer is trying to incorporate music access into upcoming phones to attract more customers. Sony Ericsson is one of them, and it’s pushing its concept along a similar timeline as Nokia. Sony Ericsson recently confirmed a number of details related to its PlayNow Plus offering.

The music-focused mobile manufacturer confirmed that Swedish carrier Telenor would be its first partner, and that other carriers would join during the first quarter of 2009. That mirrors a release strategy by Nokia, which is planning to unleash its Comes With Music pre-packaged concept next month in the United Kingdom. Nokia is planning an official unveiling ceremony October 2nd in London.

The Sony Ericsson service will be inaugurated with a modified W902 Walkman, according to the initial details. Powering the backed is Omnifone, a company that also handles pre-packaged mobile music offerings for Vodafone, Telenor, 3 Hong Kong, Vodacom, and LG. Sony Ericsson would not disclose the total number of tracks involved, though it did point to the “largest music catalog of any unlimited download service,” a claim that probably means several million songs.

Sony Ericsson did confirm the participation of all four major labels, as well as thousands of independents, and pointed to over-the-air delivery capabilities. Sony Ericsson also indicated that PlayNow Plus participants will be able to keep an undisclosed number of tracks, DRM-free, after their contracts end. Songs will be accessible across a phone and PC, similar to the Comes With Music architecture.

It’s interesting to see that Sony Ericsson’s PlayNow Plus is quite similar to Nokia’s Comes With Music. Both services offer unlimited downloads and digital rights management (DRM)-free tracks. However, Sony Ericsson claims to have a larger music catalog than Nokia. It’s beneficial for the consumers as they will have access to a vast collection of tracks.

Moreover, Sony Ericsson has partnered with Omnifone, a company that has experience in handling pre-packaged mobile music offerings for various other companies. Omnifone handles Vodafone, Telenor, 3 Hong Kong, Vodacom, and LG music services. Thus, one can expect a seamless and smooth experience while using the PlayNow Plus service.

Sony Ericsson also indicated that PlayNow Plus participants will be able to keep an undisclosed number of tracks, DRM-free, after their contracts end. This is a significant advantage as users can keep their favorite tracks even if they no longer use the service. It’s a great way to create loyal customers for the brand.

The service will be inaugurated with a modified W902 Walkman. It’s good to see that Sony Ericsson is still keeping the Walkman brand alive. The Walkman brand has a rich history of providing great music experiences to its users. The Walkman phone was a game-changer back in the day, and it’s good to see that Sony Ericsson is still using the brand to provide music experiences to its users.

In conclusion, Sony Ericsson’s PlayNow Plus service is an exciting development for music lovers. The service offers unlimited downloads and DRM-free tracks. Sony Ericsson claims to have the largest music catalog of any unlimited download service, which is a significant advantage. The partnership with Omnifone ensures that users will have a seamless and smooth experience while using the service. Moreover, the ability to keep DRM-free tracks after the contract ends is a massive advantage for the users. The service will be inaugurated with a modified W902 Walkman, which will bring back nostalgic memories for many users. All in all, Sony Ericsson’s PlayNow Plus service is worth looking forward to.