Publishing In Odd Places: Creative Licensing Wave Continues

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The music industry is one that is constantly evolving, and the publishing industry is no exception. While publishers are often seen as the smaller, more stable counterpart to a beat-up recording industry, the truth is that they have a wide range of revenue sources that make them a valuable asset to the music industry. This includes synchronization royalties from advertisements and movies, performance licenses from bars, clubs, and radio, and mechanicals from CD sales and downloads.

However, the publishing industry has always shown a knack for stepping beyond those conventional streams. On Thursday, Primary Wave Publishing announced a pact with Creative Corporate Licensing, one designed to stretch the possibilities. Primary controls a catalog that includes works from John Lennon, Kurt Cobain, Steven Tyler, and Daryl Hall & John Oates, a group whose rights may soon appear across a number of fresh channels.

This is the charter of Corporate Creative Licensing, a UK-based company that promised continued innovation ahead. “I have long admired the way Primary Wave Music Publishing market their song rights – from developing an animated series featuring the songs of Hall & Oates to licensing Nirvana lyrics on Converse sneakers,” said Michael Gottlieb, head of Licensing at Corporate Creative Licensing.

The partnership between Primary Wave Publishing and Creative Corporate Licensing promises to be an exciting one. Both companies are known for their innovative approach to the music industry, and with Primary Wave’s impressive catalog of works, the possibilities are endless. From licensing music for use in advertisements and movies to developing new platforms for music distribution, the two companies are sure to come up with some exciting new ventures.

One area where the partnership is sure to excel is in the area of synchronization royalties. This is the revenue that publishers receive when their music is used in advertisements, movies, and other forms of media. With Primary Wave’s impressive catalog of works, there is no doubt that they will be able to secure some lucrative deals in this area.

Another area where the partnership is likely to excel is in the area of performance licenses. This is the revenue that publishers receive when their music is played in bars, clubs, and on radio stations. With the popularity of John Lennon, Kurt Cobain, Steven Tyler, and Daryl Hall & John Oates, there is no doubt that their music will continue to be in high demand for many years to come.

Finally, the partnership between Primary Wave Publishing and Creative Corporate Licensing is likely to result in some exciting new ventures in the area of mechanical royalties. This is the revenue that publishers receive when their music is sold on CDs and through digital downloads. With the rise of streaming services like Spotify and Apple Music, there is no doubt that this area of the music industry is ripe for innovation.

All in all, the partnership between Primary Wave Publishing and Creative Corporate Licensing promises to be an exciting one for the music industry. With both companies known for their innovative approach to the industry, there is no doubt that they will be able to come up with some exciting new ventures that will benefit both publishers and musicians alike. Whether it’s licensing music for use in advertisements and movies or developing new platforms for music distribution, the two companies are sure to make their mark on the industry in the years to come.

Story by news analyst Alexandra Osorio.