Ticketmaster Eliminates “Convenience Fees” on Eagles Dates

Ticketmaster Entertainment, which is led by Irving Azoff, has announced that it is getting rid of “convenience fees” on select Eagles dates. The move brings the actual ticket price closer to the advertised price, and aims to reduce consumer frustration. “The Eagles use of ‘all-in ticketing’ is the first step in Ticketmaster’s transformation to an all-encompassing entertainment company to allow artists to connect to their fans in both new and innovative ways,” Azoff explained.

The decision to eliminate convenience fees is designed to be consumer-friendly, although in the future, fees can easily be buried into higher prices. Currently, the convenience-free dates are experimental and are scheduled for January shows across Virginia, North Carolina, South Carolina, Louisiana, and Alabama. After that, the initiative is likely to expand. “Ticketmaster is testing this program and is consulting with all our clients in the hope of rolling out the all-in ticketing program for events nationwide,” said Sean Moriarty, Ticketmaster’s CEO.

The move is part of a broader strategy by Ticketmaster to transform itself into an all-encompassing entertainment company, rather than just a ticket vendor. The company is looking to help artists connect with their fans in new and innovative ways, and the elimination of convenience fees is just one part of that strategy.

This is good news for concert-goers who have long been frustrated by the extra fees tacked onto ticket prices. Convenience fees, which can add as much as 20% to the cost of a ticket, have long been a sore point for consumers. In some cases, the fees are not disclosed until the very end of the checkout process, leaving customers feeling ripped off.

Ticketmaster’s move is part of a broader trend in the entertainment industry towards more transparent pricing. Consumers are demanding more clarity around ticket prices, and companies that fail to provide it risk losing customers. The elimination of convenience fees is just one way that Ticketmaster is responding to these demands.

Of course, the elimination of convenience fees doesn’t mean that ticket prices will necessarily be lower. As Ticketmaster’s CEO Sean Moriarty pointed out, fees can easily be buried into higher prices. However, the move should make ticket prices more transparent and easier to understand, which is a step in the right direction.

Overall, the move by Ticketmaster to eliminate convenience fees on select Eagles dates is a positive step for consumers. It shows that the company is listening to its customers and responding to their demands for more transparent pricing. While it remains to be seen whether the initiative will be successful, it is encouraging to see Ticketmaster taking steps to improve the customer experience.

Moving forward, it will be interesting to see whether other ticket vendors follow Ticketmaster’s lead and eliminate convenience fees. If they do, it could be a win-win for both consumers and vendors. Consumers will benefit from more transparent pricing, while vendors will benefit from increased customer loyalty and satisfaction. Regardless of what happens, it’s clear that the entertainment industry is changing rapidly, and companies that fail to adapt risk being left behind.