Yet Sony Music Brokers Project Playlist Accord

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MySpace, Facebook, Friendster, and other networks are now blocking Project Playlist widgets, a response to major label pressure.

But Sony Music Entertainment is striking a deal of its own, potentially the first of many.  According to details shared over the holidays, Sony is now supplying video and audio content to Project Playlist, a move that boosts the content supply and reliability for playlisting users.  “This is a significant milestone in our effort to improve the access and quality of content on Project Playlist, and enhance the overall user experience,” Project Playlist founder Jeremy Riney said.  “We hope that we soon will be able to provide our users with ready access to even more of the music they want in the way that they want it.”

The MySpace debacle represents a setback for Project Playlist, though user volumes are still strong.  According to the company, Playlist attracts an audience of roughly 40 million, thanks to a strong appetite for online playlisting.  Incidentally, part of that audience could be migrating from now-defunct startups Muxtape and Mixwit, both forced to close following intense legal pressure from major rights owners.

Story by news analyst Alexandra Osorio.