Mobile entertainment company mSpot has now sealed deals with both CBS Radio and Last.fm, according to details shared with Digital Music News over the weekend.
Both properties are owned by CBS Corp., and are now being integrated more aggressively.
In that light, content from both companies will be integrated into mSpot-powered applications for AT&T Wireless users, across a broad range of devices. “Working with mSpot provides us with an opportunity to expand our CBS Radio and Last.fm distribution to handsets that we might not otherwise reach,” said Jeff Sellinger, executive vice president & general manager at CBS Mobile.
The agreement with CBS Radio adds more than one-hundred stations to the mSpot application. The Last.fm agreement allows users to access and create recommendation-focused stations, and tap into their broader Last.fm accounts. For mSpot, the deals add to a partner stable that includes CBS Radio, Last.fm, ABC, Clear Channel, Fox Sports, Sony Music Entertainment, Paramount Pictures, Warner Brothers, Universal Music Group and Disney.
Story by Alexandra Osorio.