The rather exotic, wearable ‘Music Tee’ concept continues to gain steam, thanks to a fresh crop of major label deals.
The album t-shirt contains a hang-tag with a link redeemable for downloads, and ultimately, offers something more interesting than the traditional CD. According to top-level details shared with Digital Music News, both Warner Brothers Records (WMG) and Interscope (UMG) are now licensing the Music Tee, a product created through a joint venture between Girlie Action and LA-based Invisible DJ.
These are blanket-level arrangements, and others now lending their catalogs include Downtown Records, Shangri-La, Knitting Factory, and Dim Mak. Better yet, all Music Tees are getting counted by Nielsen Soundscan, thanks to a format-stretching deal forged last year between the parties.
Additionally, Girlie Action and Invisible DJ are rolling out a ‘vintage collection’ of tees, specifically for Bad Religion, Bad Brains and The Exciter. The Music Tee typically features an album cover on front and a tracklisting on back, complemented by other artwork and elements. “The point is to help artists find a new platform to actually sell their music again while combining fashion and music,” one executive relayed.
The Music Tee was first profiled by Digital Music News in June of last year.