Remember when people used to sit around and listen to music together?
Of course, those moments still exist, but the digital music experience is often a private pleasure.
So how to reconnect? Pandora is addressing that question by integrating itself into Facebook, a huge move towards networked listening. At a top level, the integration allows friends to quickly share stations with their Facebook friends, part of a much broader “Open Graph” build-out for Facebook. Pandora is a major component of that expansion, and was discussed prominently by Mark Zuckerberg during a keynote at the F8 Developer Conference on Wednesday.
The idea is delightfully simple and connected. Pandora users can easily link their Facebook profiles and friends into their stations, or, opt-out to remain private. But why not hold hands on this new discovery commune? “I’ve been testing out the service while we were developing it and I have to say it really brings a wonderful new human dimension to the listening experience,” Pandora founder Tim Westergren relayed.