Facebook’s Complete Guide to Building a Band Page

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Facebook has just released a lengthy, detailed guide for building a serious band page.

This 40-page guide (embedded below) includes everything from the best top-level approach to debugging details.  And, in between, tips on driving better traffic and engagement, managing logins, setting up analytics, and choosing plugins.  It’s the “Musician’s Playbook,” and it’s a serious guide for building something directly and independently.