The Facebook Effect: It’s Time to Rethink How Music Works

“It’s been a lot of fun rethinking how music works,” Mark Zuckerberg told
the audience at f8 on Thursday.

“It’s a completely new class of social
apps.”

What’s he’s referring to is a totally-revamped Facebook experience, a “next
step up the curve” that includes user Timelines, realtime music feeds, and
a huge family of integrated media and information apps.  And, OpenGraph, a
structure for tightly integrating those apps, permissions, and social
aspects into the now-giant Facebook umbrella.

“It’s been a lot of fun rethinking how music works,” Mark Zuckerberg told
the audience at f8 on Thursday. “It’s a completely new class of social
apps.”

What he’s referring to is a totally-revamped Facebook experience, a “next
step up the curve” that includes user Timelines, realtime music feeds, and
a huge family of integrated media and information apps.  And, OpenGraph, a
structure for tightly integrating those apps, permissions, and social
aspects into the now-giant Facebook umbrella.

Let’s forget about the clunky permissions, prompts, and other
‘interruptors’ we’ve grown to hate.  Instead, the experience suddenly
shifts from a choppy sharing experience to one-click application adds,
streaming friend ‘tickers,’ and shared, realtime listening experiences.
“It’s all of your stories, all of your apps, and a completely new way to
express yourself,” a polished Zuckerberg said.  “OpenGraph is realtime
serendipity, frictionless experiences, and finding patterns in what your
friends like.”

And the marquee music partner?  Surprise: that would be none other than
Spotify, whose CEO Daniel Ek shared the f8 stage.  “Today is a big day for
Facebook and it’s a big day for Spotify,” Ek said, looking a bit clammy and
nervous.  “But most importantly, it’s a big day for music lovers. So let’s
light up the world with music.”

Perhaps the coolest music integration allows users to listen to music
together – as in, the same time!  Actually, the next marquee partner was
Clear Channel Radio’s iHeartRadio – not Pandora – whose integrated radio
experience was given gushing attention by CTO Brett Taylor.  “iHeartRadio
is a different type of radio service,” Taylor said. “It’ s a social radio
experience, and by saying that right up front, they’re setting up a
completely different expectation.”

That is, no explicit permissions and approvals, or other steps that reduce
the social lubrication.  Instead, friends can easily add the iHeartRadio
app from a friend’s timeline – right then and there.  And that goes for the
range of other OpenGraph-integrated partners as well.  “There is no step
two,” Taylor relayed.

So when do this go live?  Timeline is beta right now, and that includes
music, movies, TV, and news OpenGraph apps.  Other OpenGraph apps and
experiences will be layered after the beta phase.

And, here are just some of the other music and music-related partners at
kick-off: SoundCloud, VEVO, Earbits, Deezer, Rdio, EventBrite, Slacker,
Ticketfly, Songza, ScoreBig, MOG, MixCloud, and Turntable.fm.