There’s now more data to support Coldplay’s anti-Spotify strategy.
According to first-week, US-specific stats just published by Nielsen Soundscan, Coldplay shifted a cool 447,000 units of Mylo Xyloto during its first week. That’s easily enough for the number one, and complements a similarly-robust British figure.
Kelly Clarkson’s Stronger landed a distant second, with 163,000 units.
Actually, Coldplay scored a digital album sales record in the UK, where the band crossed the 80,000-mark. That 40 percent of the British first-week tally, and we’ll be updating the US-based figure shortly to see how it compares.
The question now is: what next? Coldplay is a monster band that just made a monster move, one that could stir imitators. The Coldplay strategy is widely regarded as a money play – that is, preserving whatever recording money is left for high-end superstars. And, simply stated, physical formats and digital channels like iTunes pay better. Much better.
But wait: there’s more! Because there are also some rumblings of reinvigorated windowing strategies from major labels, a shift that would put players like Spotify last in line (or, close to last). That is, when most of the juice has already been squeezed from CDs, LPs, and iTunes.
Let’s see how this unfolds.