Artists Say Facebook Likes Are Three Times More Valuable Than Email Signups

That’s based on a joint survey conducted by ReverbNation and Digital Music News, one that found that artists now place a disproportionate premium on Facebook Likes.

In fact, they not only regard Likes as being three times as valuable as email signups, but they also made similar comparisons to YouTube channel subscribers and Twitter followers.

As part of the survey, artists were asked to spread 100 points across a variety of social network connections to allocate importance, and this is what resulted.

Average Point Allocation

Facebook Likes: 43.18
YouTube Subscribers: 15.90
Twitter Followers: 14.45
Mailing List Signups: 14.03
MySpace Friends: 8.81
Google+ Followers: 3.59