Taylor Swift’s Label: Streaming “Doesn’t Make Sense to a Small Record Company…”

Rhapsody says Taylor Swift would sell more t-shirts if her latest album was available on streaming services.  Scott Borchetta, head of Swift’s label, Big Machine Records, obviously isn’t buying that argument.

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In an interview last month in Billboard, Borchetta explained the absence of Red on streaming services in fairly straightforward terms.

“I personally struggle with that model – I don’t think that it should be free.  We’ve spoken with the services, and spoken with Spotify in particular… We just haven’t hit on the right model that works for us. I don’t have thousands and thousands of albums and hundreds and hundreds of artists, I have a finite artist roster and finite number of releases. If you’re a big battleship like Sony or Universal and have tens of thousands of masters, that income stream makes sense at a big corporation. It doesn’t make sense to a small record company.