Tidal Scores a Major Integration Into Lincoln Vehicles, With Hi-Fidelity a Serious Selling Point

Lincoln, the luxury car manufacturer, is partnering with music streaming company Tidal to offer high-quality streaming through their cars. This new feature, which is aimed at true audiophiles, will be available for premium Lincoln drivers. Lincoln owners will also receive up to 12 months of the service for free in a new deal that was announced recently.

Lincoln had announced a refresh of their automobile and SUV lines last year at the New York Auto Show. Now, 12 months later, the car manufacturer is hoping to attract true audiophiles to its vehicles with higher-quality streaming for their high-end sound systems. With the new partnership, Lincoln owners can download the Tidal app on their smartphone, and from there, it will appear on Sync’s Apps screen. Users can control Tidal using their voice or through touchscreen commands. Currently, the service is only available for iOS devices, but Android support is planned for later.

While the partnership may seem odd, this isn’t the first time a music streaming company has teamed up with a car manufacturer. Back in 2016, Volvo announced a partnership with Spotify for integration in its cars. Apple’s CarPlay and Android Auto allow access to apps on a smartphone, providing similar features. The big deal here is the free year of access to Tidal, which could prompt other manufacturers to do the same.

Lincoln owners will have access to a free six-month premium membership, while Lincoln Black Label Members will have access to a free 12-month HiFi membership through the LincolnWay app. Tidal’s higher-end, ‘MQA’ streaming tier is double the price at $20 a month. But Tidal is betting on the audiophile market. The partnership is expected to host several exclusive events and concert ticket giveaways.

Tidal, a music streaming service led by Jay-Z, has gone through numerous redesigns and feature offerings to gain market share. Tidal offers HiFi audio streams and support for most third-party services like Sonos, Apple CarPlay, Android Auto, and Amazon Fire TV. But despite a significant investment from Sprint, the streaming music company still struggles. Insiders say a combination of bad business practices, outdated marketing, and a botched relaunch in 2015 are responsible for Tidal’s slow growth.

Although Tidal has struggled to gain traction, the company is betting on the audiophile market. Tidal’s higher-end, ‘Master Quality Authenticated’ (MQA) streaming tier is double the price at $20 a month. It is designed for those who want the best possible audio quality. The streaming service has also recently added support for Dolby Atmos and 360 Reality Audio, two immersive audio formats that aim to enhance the listening experience.

The Lincoln and Tidal partnership is just one example of how car manufacturers are trying to integrate music streaming services into their vehicles. With the rise of connected car technology, it’s becoming easier for drivers to access their favorite music services on the go. Manufacturers are also looking to differentiate themselves by offering exclusive features and services to their customers.

In conclusion, Lincoln’s partnership with Tidal is a clear sign that car manufacturers are looking to expand their offerings beyond traditional features. With the rise of connected car technology, it’s becoming easier for drivers to access their favorite music services on the go. The partnership is expected to host several exclusive events and concert ticket giveaways, which could attract more customers to Lincoln’s high-end vehicles.