Michael Bublé Debuts a New Alexa Skill — But Why?


In a world where technology is becoming increasingly integrated into our daily lives, it’s no surprise that we are seeing a rise in the use of voice assistants like Alexa. And with the increasing popularity of these devices, we are also seeing a rise in the number of celebrity Alexa skills.

The latest addition to the list is Michael Bublé’s new Alexa Skill, Bublé Daily. The skill is available in several countries, including the UK, USA, Canada, Australia, Germany, France, India, Italy, Japan, New Zealand, and Spain. Fans of the music sensation can activate the skill by simply asking Alexa to “open Bublé Daily.”

The aim of the skill is to provide fans with a new quote from Michael every single day, along with the ability to ask questions about the artist and his music. Commands like “tell me about Michael Bublé” will prompt Michael to share a story, fact, or inspirational quote. Bublé has personally recorded hundreds of messages for the new skill and says it will be updated frequently.

While some die-hard fans may appreciate being able to “speak” to Bublé directly, others may find it a little creepy. However, celebrity Alexa skills seem to be taking off, with other celebrities like Gordon Ramsay and Alec Baldwin also jumping on the bandwagon.

Gordon Ramsay’s skill allows users to ask the chef to rate their meal, and he responds with a PG-13 stream of insults and explicative beeps. Meanwhile, Alexa users can switch the alarm tone to Alec Baldwin’s soothing voice rather than the default chime. And let’s not forget Oprah’s holiday skill in 2017 that allowed users to shop from her list of Favorite Things.

All of these Alexa Skills feel blatantly promotional and commercial, so it’s a little disjointing to see a singer tapping into that. However, this may be a good way for Amazon to build a profile around their listeners. After all, only die-hard fans are going to download a Bublé Daily skill. And tightly-targeted demos can translate into serious dollars.

But aside from the commercial aspect, the rise of celebrity Alexa skills highlights a broader trend in our society: the desire for personalized experiences. People want to feel like they are interacting with someone or something that understands them and can cater to their specific needs and interests. And that’s where voice assistants like Alexa come in – they offer a level of personalization that other technologies can’t quite match.

Of course, there are also concerns around privacy and security when it comes to voice assistants. People worry about their conversations being recorded and analyzed without their consent. And while companies like Amazon have reassured users that their data is safe, it’s hard to shake off the feeling of being constantly monitored.

Despite these concerns, it’s clear that voice assistants are here to stay. And as they become more integrated into our daily lives, we can expect to see more and more celebrity Alexa skills popping up. Whether we like it or not, it seems that our favorite celebrities are just a voice command away.