Michael Bublé Debuts a New Alexa Skill — But Why?


Music sensation Michael Bublé is celebrating his rise to the top of the UK charts with a new Alexa Skill.

The skill is called Bublé Daily, and it is activated by asking Alexa to “open Bublé Daily.”

The new skill is available in the UK, USA, Canada, Australia, Germany, France, India, Italy, Japan, New Zealand, and Spain.

The skill aims to provide fans with a new quote from Michael every single day.  They can also ask questions about the artist and his music.  Commands like “tell me about Michael Bublé” will prompt Michael to share a story, fact, or inspirational quote.

So basically, this is Michael Bublé in extreme overdrive, all day, everyday.

Bublé has personally recorded hundreds of messages for the new skill and says it will be updated frequently.  Extreme fans may appreciate being able to “speak” to Bublé directly, but this seems more than a little creepy.  However, celebrity Alexa skills really seem to be taking off.

Celebrity chef Gordon Ramsay recorded lines for a new skill that allows users to ask the chef to rate their meal. He then berates the listener in a PG-13 stream of insults and explicative beeps.

Alexa users can also switch the alarm tone to Alec Baldwin’s soothing voice rather than the default chime.

And don’t forget Oprah’s holiday skill in 2017 that allowed you to shop from her list of Favorite Things.  All of these Alexa Skills feel blatantly promotional and commercial, so it’s a little disjointing to see a singer tapping into that.

That said, this may be a good way for Amazon to build a profile around their listeners.  After all, only die-hard fans are going to download a Bublé Daily skill.  And tightly-targeted demos can translate into serious dollars.