In theory, getting your big break in the music industry in 2019 shouldn’t be as difficult as it used to be. It’s never been easier to upload music online and share it thanks to services like SoundCloud.
But it has started to become very hard for many up-and-coming artists to stand out on SoundCloud in recent years. There are now more than 200 million tracks available on the music streaming platform, which can make it almost impossible for artists to set themselves apart from the pack.
This makes SoundCloud promotion extremely important for any artists looking to attract attention to their music. You need to know how to get your music in front of the right people in order to generate some buzz in the industry.
Here are six SoundCloud promotion tips that will help you get your music heard.
1. Begin by Posting Your Best Tracks to SoundCloud
When you’re in the process of trying to get your music career off the ground, you might be tempted to post everything you’ve ever recorded on SoundCloud. Try not to do this.
If you’re lucky enough to drive some traffic to the songs you have on SoundCloud, you want to put your best foot forward. You should have some of your most recent work uploaded to the site and ready to go when people start listening to your stuff.
Most people are probably only going to click on one or two of your songs to see what you’re all about before making a decision as far as whether or not they like your music. Make a great first impression by making sure those one or two songs are the best ones you have to offer.
2. Figure Out Who Your Target Audience Is
Who exactly do you see as your target audience? Are you creating:
- Rap music that’s going to appeal to teenage boys and girls?
- Country music designed to catch the ear of those in their 20s and 30s?
- Folk rock music for middle-aged folks?
Many artists will tell you that their music is made to appeal to everyone. And at some point down the line, that might be true for you.
But when you’re first starting off, you want to have a clear idea of who your target audience is. This will help you aim your music at those who are most likely to appreciate it and tell others about it.
3. Use Social Media to Connect With Potential Fans
Once you have some of your best work up on SoundCloud and know who your target audience is, you can kick your SoundCloud promotion efforts into overdrive. Social media has made it simpler than ever before to get your music out there into the world.
Sign up for accounts on social media sites like Facebook, Twitter, and TikTok, and use those accounts to attempt to connect with people who could potentially be your fans in the near future. Find people who are already posting about artists similar to you and share links to your SoundCloud songs with them.
It doesn’t matter if these people don’t have tons and tons of social media followers. In fact, you might be better off targeting those who don’t have a million mentions and direct messages on social media.
These people are more likely to check your music out and give it a fair shake. It can take some time to build up a fan base this way, but you can start to build up some momentum by winning over one fan at a time.
4. Try to Network With Music Bloggers in Your Lane
In addition to trying to connect with potential fans, you should also attempt to network with music bloggers who typically cover the kind of music that you make. Bloggers have, in a lot of ways, turned into gatekeepers for the music industry over the last decade or two.
That being said, you should not start firing off emails to those who work at the biggest music blogs and asking them to listen to your music. There is almost no chance that you’re going to get their attention.
You’re much better off sending emails to some of the smaller blogs in your lane introducing yourself and offering a link to your music. These types of blogs tend to specialize in staying up on “what’s next.” As a result, they’re more likely to give you the time of day and spend a few minutes listening to your music.
5. Avoid Spamming Music Bloggers and Journalists at All Costs
There is one disturbing trend going on that you should not be a part of if you’re trying to launch your music career using SoundCloud. There are lots of young artists who are uploading music to SoundCloud and then spamming the heck out of music bloggers and journalists with it.
You might think that this makes you look like a hungry, determined artist who is willing to do whatever it takes to be successful. But in reality, you’re only going to annoy music bloggers and journalists by taking this approach.
6. Hire a Company to Help You With SoundCloud Promotion
If you try all of the other tips listed here and just can’t seem to get anyone excited about listening to your music, there is one other thing you can try to build up some buzz. There are companies that can help you with your promotion for SoundCloud.
These companies can take your top SoundCloud tracks and get plays, likes, and reposts for them. Accordingly, they can help you grow your fanbase and give your music career the jump-start that it needs.
It will cost you a little bit of money every month to use the services offered by one of these companies. But it will be well worth the investment on your part once you start seeing results.
Start Promoting Your SoundCloud Music More Effectively
Are your family members and friends the only ones listening to your music on SoundCloud right now? Change that by switching up your approach to SoundCloud promotion.
By figuring out who your target audience is and aiming your music at them, you can get more plays for your music. You can also start to form a real fanbase and even land on some blogs before long.