Looking to market your music?
If so, you’re probably brainstorming ways in which you can gain more fans.
The hardest part of marketing is choosing a strategy that works for you. Fortunately, there are so many options these days it’s hard not to be able to get the attention you need to take your music to the next level.
If you are looking for help with marketing, here are some music marketing strategies that will help you get the attention you deserve.
1. YouTube
You probably already have a Youtube channel. However, if you don’t, it’s time to get one. Youtube has a new feature in the creator studio that allows you to promote your videos with a few simple steps. It’s not expensive, either. You can get views for anywhere between two cents to thirty cents each.
Here are some helpful tips that will help you to choose the best ads for your needs. In-stream ads are ones that play before the video you want to watch or during a video. Discovery ads show up in the sidebar of videos.
The best ads for musicians are discovery ads because ideally, you don’t want to kick off your relationship with someone by interrupting what they’re trying to watch. Discovery ads offer a more organic experience and they also get lots of views.
2. Facebook
If you have a Facebook page you may have noticed that when you post not all your fans get to see it. The easiest way to remedy this is to utilize Facebook ads. In fact, if you don’t have any followers simply promote your page.
You may be thinking that as an up and coming artist you can’t afford it. This is likely not the case, especially if you utilize Facebook video ads. They tend to run for about the same rates as YouTube Ads.
This is because there has been a video war going on between Youtube and Facebook and it hasn’t shown signs of slowing down. You can get your music before a wide audience that you can target by interest, age, and location.
3. Create Your Email List
One of the best ways you can make your paid promotion on Facebook and YouTube work for you is to use it to create an email list. You can do this by offering free merchandise to those who view your ad.
In order to get free merchandise, let viewers sign up via email. This is just one example, you can try other giveaways to see what works for you. You can then use the email list that you created from paid promotions to drive traffic to your newly released YouTube videos.
The YouTube algorithm favors the performance of a video in the first twenty-four hours. Whenever you release a new video, send an email to your subscribers. If you get thousands of views, likes, and shares, on the first day of release, YouTube will start suggesting your video to its audience and new people will discover your music.
Final Music Marketing Strategies
As an artist, you now have more chances than ever to promote your music by using the right music marketing strategies.
Do as many gigs as you can and set aside a budget for marketing. It will be money well spent as people start discovering your music.
