The LA-based R&R launched in 2016 to provides an alternative approach for independent artists.
The indie label also pushes an aggressive digital strategy. Its first two signings under new Warner Bros. Records joint venture include singer/songwriters Dijon and Wens.
The partnership was announced by Warner Co-Chairman and CEO Aaron Bay-Schuck and R&R founders Mason Klein, Ben Persky and Will Perliter.
“I have been following Mason and Ben’s careers for years now, and have been thoroughly smitten by the level of songwriters and artists they’ve been fostering – on both the label and management sides,” said Bay-Schuck.
“They have great taste, an authentic approach and a clear vision of what R&R represents in this modern age of music; what’s more, artists Dijon and Wens represent compelling, original voices and ideal artists to kick off our partnership.”
The R&R machine is rolling, with Warner expected to offer a much bigger engine. The roster includes Maryland-born, LA-based singer/songwriter Dijon, whose debut EP, Sci Fi 1, has just been released, while 20-year-old LA native Wens made her recording debut in 2016 and released her first EP, That Really Long Night, last year.
In its first two years, R&R Records amassed quarter-billion streams, bolstered by artists such as Sorcha Richardson and Mt. Joy.
“Through this partnership, we’re excited to establish a global presence and offer our artists more comprehensive support,” added Persky and Klein. “Aaron and Tom have been nurturing our vision from the beginning, and we admire what they’re doing at Warner Bros. They lead an amazing team, and it’s clear that it’s an exciting place to watch talent grow.”
Both Persky and Klein said they are “incredibly proud” to launch the joint venture with artists Dijon and Wens, whom they feel represent the “ethos and direction of R&R.”
Let the joint ad-venture begin!