Florence + The Machine Beats Adele’s All-Time Recognition Record on Shazam

Music discovery app, Shazam, has been around since 1999, but it wasn’t until the rise of smartphones that it became a household name. The app allows users to identify music by simply holding their phone up to a speaker playing the song. When the app recognizes the song, it will display the song title, artist, and other details about the track. Shazam has become a go-to app for music lovers all over the world, and it has even helped launch the careers of some artists.

In 2015, Adele set a record on Shazam when users searched for her single “Hello” over 200,000 times in its first 24 hours. This record stood for several years until it was broken last month by Florence and The Machine. During the second episode of the eighth season of Game of Thrones, a special song aired that had fans quickly opening Shazam to identify the track. In the episode, titled “A Knight of the Seven Kingdoms,” Podrick Payne sang “Jenny of Oldstones” to Brienne, Tyrion, Davos, and Tormund. The app identified the track as Florence and The Machine’s “Jenny of Oldstones.”

According to the app’s developers, fans “Shazamed” the track over 300,000 times in the first 24 hours of the song’s release. Breaking down worldwide statistics, “Jenny of Oldstones” became the most Shazamed song in 126 countries on April 22nd. The group’s track hit the No. 1 position on the app in six countries. “Jenny of Oldstones” also ranked in the top five in 32 countries, and the top 10 in 55 countries. Shazam noted the song was most popular in the U.S., the UK, Spain, France, and Russia.

Florence and The Machine had written the song specifically for the show. The track uses the Games of Thrones’ novel line, “High in the halls of the kings who are gone, Jenny would dance with her ghosts.” On YouTube, the official lyric video has over 6 million views. The Sunday evening airing garnered 10.3 million viewers, which soon ballooned to 15.9 million following episode streaming and replays.

Thanks to its recent acquisition by Apple, Shazam developers are offering access to exclusive series content on Apple Music, TV, Books, and Podcasts. With this acquisition, Apple now has access to Shazam’s technology, user base, and data. Shazam has been downloaded over 1 billion times and has over 120 million monthly active users. This acquisition will help Apple better compete against Spotify, which has over 200 million monthly active users and is the largest music streaming service in the world.

Shazam has also helped to launch the careers of some artists. In 2013, Lorde’s single “Royals” was discovered on the app by a programmer in Ohio. He shared the song on the internet, and it soon went viral. The song quickly climbed the charts and became a hit, launching Lorde’s career. The same year, Macklemore and Ryan Lewis’ single “Thrift Shop” was also discovered on the app, leading to the duo’s breakthrough success.

Shazam has become an essential tool for music lovers all over the world. Whether you’re at a party, in a store, or watching TV, the app can help you identify a song you love. With its recent acquisition by Apple, Shazam’s technology and user base will likely continue to grow, ensuring that the app remains a popular music discovery tool for years to come.


Featured image by Jason Persse (CC by 2.0).