AWAL Inks Global Label Services Deal With SideOne Dummy Records

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AWAL, a music services company that provides distribution, marketing, and other services to independent artists and labels, has recently signed an exclusive worldwide deal with SideOne Dummy Records. This partnership will enable AWAL to apply its marketing, A&R, promotion, distribution, and licensing expertise to SideOne Dummy’s current roster and catalog.

The deal is seen as a significant coup for AWAL, which is now wholly-owned by Kobalt Music Group. AWAL’s chief executive, Lonny Olinick, congratulated SideOne Dummy Records on its indie cred, saying that “their team has created an artist-friendly label focused on true artist development”. Olinick went on to applaud SideOne Dummy’s bold ambition to expand its reach and influence in the music industry.

SideOne Dummy Records was first established in 1995 by Joe Sib and Bill Armstrong. The label has undergone a significant restructuring in 2018 and has propelled the careers of several well-known artists such as Flogging Molly, Gogol Bordello, The Gaslight Anthem, and Title Fight. Despite the restructuring, the lights remained on at SideOne Dummy, and the label has continued to release albums each year, including its famous Warped tour compilation album, which debuted in 1998.

The label’s current roster includes Rozwell Kid, Nahko and the Medicine People, and Xavier Rudd. SideOne Dummy Records has always been known for its artist-friendly approach to music production, which has helped it earn a reputation as a credible and reliable label in the industry.

According to Armstrong, the founder of SideOne Dummy Records, the deal with AWAL was a natural next step into the future for the company. He said that Lonny’s experience and understanding of their company culture made AWAL the ideal partner for SideOne Dummy Records. Armstrong also recognized the dramatic evolution of the music business in recent years and praised Kobalt for leading the charge in this area.

The AWAL model is based on providing label services rather than IP ownership, and partners typically get to keep 100% ownership of their music. This is the case with the deal between AWAL and SideOne Dummy, which is heavily focused on label services. Unlike other music services companies, AWAL does not charge any upfront fees and only takes a 15% share of the revenue generated.

Overall, the deal between AWAL and SideOne Dummy Records is a win-win situation for both companies. AWAL will be able to apply its expertise to SideOne Dummy’s current roster and catalog while SideOne Dummy Records will benefit from AWAL’s marketing, promotion, and distribution services. With AWAL’s support, SideOne Dummy Records is poised to expand its reach and influence in the music industry while maintaining its artist-friendly approach to music production.

The music industry has changed significantly in recent years, with the rise of streaming platforms and the decline of physical album sales. Independent labels and artists have been particularly impacted by these changes, as they have had to compete with major labels that have more resources and marketing power. However, with the help of companies like AWAL, independent labels and artists can level the playing field and get their music heard by a wider audience.

AWAL has been at the forefront of this movement, providing independent artists and labels with the tools and resources they need to succeed in the modern music industry. The company’s focus on label services rather than IP ownership has made it a popular choice among independent labels and artists, as it allows them to retain full ownership of their music while still accessing the resources they need to succeed.

With the deal between AWAL and SideOne Dummy Records, both companies are well-positioned to succeed in the music industry. AWAL will be able to expand its roster of clients and help SideOne Dummy Records expand its reach and influence, while SideOne Dummy Records will benefit from AWAL’s expertise and resources. Overall, this deal is a testament to the power of collaboration and the importance of supporting independent labels and artists in the modern music industry.