Garth Brooks Surpasses 1 Million ‘Legacy Collection’ Vinyl Pre-Orders — Setting Up the Biggest Vinyl Sales Week Yet

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Garth Brooks, the American country music singer and songwriter, has set a new vinyl sales record, crushing the previous record set by the surge of Record Store Day buying in the US. According to recent stats, Brooks has already sold one million LPs through pre-orders of his ‘Legacy Collection’ vinyl box set that costs $130 per box. These boxes contain seven LPs, and the total box set pre-orders have crossed 142,000 units. This record-smashing event speaks volumes on Brooks’ relationship with streaming.

While other heavyweight artists like Metallica and Red Hot Chili Peppers ultimately licensed their music to platforms like Spotify, Brooks remained a holdout. Ironically, or perhaps strategically, Brooks has now set a sales record on a format that pays vastly better than streaming. Fans are willing to pay enormous sums for the once-extinct, tactile experience that vinyl offers.

The ‘Collection’ has already sold out, thanks to Brooks’ direct-to-fan salesmanship on TalkShopLive and garthbrooks.com/vinyl. Fans who purchased one of the first 123,199 units will be able to etch a personal serial number on the side, including a birthdate, anniversary date, or other lucky number. “Music is so personal, now, being able to make your package with your most important date on it, makes it even more personal,” Brooks said. “I have secured my packages with my daughters’ birthdays and my anniversary.”

This sales record is not just a one-off event, but rather a trend that has been growing for the past few years. According to Nielsen stats, 827,000 LPs were purchased across America during a recent period, which marks the third-highest weekly performance for vinyl since the format staged a comeback in the mid-2000s. This trend is a testament to the enduring appeal of vinyl, with its unique sound quality, tactile experience, and collectability factor.

The spike itself probably won’t register until early November, when the box sets ship. Exactly how Nielsen Music will treat the pre-sold 7-LP set is unclear, especially since the sets won’t be traveling through traditional retail. And some of the box sets are being shipped to other countries. Nielsen is known for fuzzy math and case-by-case disqualifications, especially for ‘out of the box’ releases like these. Though objectively speaking, this will represent one million LPs sold and shipped in a week, at least.

The music industry could witness another record-smashing week for modern-day vinyl when those sales are added to the sales of other vinyl LPs during the drop week. This is a testament to the enduring appeal of vinyl, which has been around for over a century, and still enthralls music lovers across the world. The vinyl format has outlived countless technological advancements, including cassettes, CDs, and digital downloads, and continues to thrive in the digital age.

In conclusion, Garth Brooks has set a brand-new vinyl sales record, and this event speaks volumes about the enduring appeal of vinyl. Music lovers are willing to pay a premium for the tactile experience that vinyl provides, and this trend is likely to continue for the foreseeable future. The music industry needs to embrace this trend and invest in vinyl production to meet the growing demand for this format.