There are 2.1 million working artists in the United States. Effective music marketing will help you stand out from all of the others.
About 1 in 5 artists works in the performing arts field. That includes 53% of all musicians. Nonetheless, promotion is important no matter how professional your music project is or isn’t.
Knowing about music promotion will unlock a world of success for you. You’ve invested so much hard work into your music, you deserve to know how it’s done.
Here’s what you should know about marketing music:
1. Know Your Audience
Knowing how to market your music means targeting your audience. That includes learning everything you can about your current listeners as well as new listeners.
Research the demographics of your fans, then use that information to inform the rest of your marketing strategy. For instance, if your fans are women in their early twenties who like to party, then use the color pink and throw in a curse word.
2. Use Social Media
Social media is the best way to learn how to market music. All it takes to start is creating a branded music account and following industry people.
Following industry professionals will help you get noticed by the right people. Use social media to network with music marketing companies, record labels, other bands in your genre, and more.
Most importantly, always engage with your fans on social media. If someone tweets about you, like their tweet and respond kindly. The more genuine and heartfelt your fan connection is, the more loyal your fanbase will be.
Speaking of connection:
3. Reach Out
Promote your music by reaching out to members of the press. Send out press releases to writers, reviewers, journalists, and other industry professionals, especially if they cover music like yours.
Go out of your way to do interviews and make appearances in other media. It’ll help get the word out about your other projects.
That’s why the following tip works:
4. Play a Free Show
Nothing gives your music a boost like playing a free show! It helps you connect with a local fanbase and promote your music all at once.
Many venues let artists sell CDs and merchandise after their show. Make promotional merchandise with your personal logo, slogan, lyrics, etc. A little creativity goes a long way for merch design!
5. Audio Marketing
Many people don’t realize this, but audio content is wildly popular. Think about it: Music and podcasts have never been more widely available than now.
When people think of audio marketing, they think of radio commercials. However, uploading your songs onto Spotify or featuring your song in a podcast still has the potential to act as great digital music marketing.
Making it a point to read more about audio marketing will benefit you big time. The aforementioned link will help you devise an audio marketing strategy of your own.
Music Marketing Is Your Friend
Around 52% of Americans attend concerts. Music marketing helps your music reach more people than you ever thought possible.
Many musicians feel as though marketing and branding are commercial/”fake”, and therefore contrary to art. However, marketing boosts your music and showcases its originality, so think of it as your friend.
Get informed—check out our music industry articles. They’ll teach you the ins and outs of the music world.