Facebook, Instagram Dramatically Expand Music Features Across Latin America

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Facebook has launched music on both Facebook and Instagram Stories across 15 Latin American countries. The new features include music stickers, lyrics, and Lip Sync Live, while also adding songs to Facebook profiles. Users from Chile, Colombia, Peru, Ecuador, Bolivia, Venezuela, Guatemala, Uruguay, Paraguay, Honduras, Costa Rica, El Salvador, Dominican Republic, Panama, and Nicaragua can now enjoy the new features.

Facebook has partnered with local labels and music publishers in Latin America for the rollout. This means that users in these countries can share songs from both national and international artists. The social media giant is hoping that this new feature will enable users to express themselves more creatively and also keep them engaged on the platform for longer.

Lip Sync Live is a new feature that allows users to upload their interpretation of popular songs on the social network. Users can express themselves with a wide variety of genres, while friends can watch performances in realtime while following the lyrics. This sounds a lot like TikTok, with Facebook cloning yet another success story. The company is hoping to attract more users to Facebook by offering them a new way to share their passion for music.

Going Live on Facebook now has the option to select lip sync. After selecting the option, users can choose a song and add a description to their performance. During the broadcast, viewers can see the name of the artist and the song. They can tap these details to be taken to the band’s musical group. This feature is expected to be a hit with users who love to perform and share their talents with their friends and followers.

The social network is also rolling out music on Facebook proper in Latin America. Users will be able to update their Facebook Profile with their favorite songs and bands. That includes the ability to post a song at the top of a profile page. Friends can play a song from the profile entry, listening to a small clip or the entire song through supported platforms. This feature is expected to increase engagement on the platform and attract more users who love to share their favorite music with their friends.

Instagram first introduced music to Stories in June 2018. Since then, the team has promised a more global rollout of the feature. Licensing music for social media platforms can be a nightmare to work through, so it’s no surprise it has taken Facebook this long to secure rights. Just a few days ago, Facebook Stories got Instagram Stories’ Spotify music-sharing feature. This move is part of Facebook’s ongoing effort to keep users engaged on the platform by offering them new features that align with their interests.

In conclusion, Facebook’s new music features are expected to be a hit with users in Latin America. The company has partnered with local labels and music publishers to offer users a wide variety of songs from both national and international artists. The new Lip Sync Live feature is expected to be a hit with users who love to perform and share their talents with their friends. The ability to update Facebook profiles with favorite songs and bands is also expected to increase engagement on the platform. Overall, Facebook’s new music features are a welcome addition to the platform and are expected to keep users engaged for longer periods of time.