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With over 800 million users, TikTok is one of the most rapidly growing social media platforms in the world. Their mission is to “capture and present the world’s creativity…directly from the mobile phone. TikTok enables everyone to be a creator”. And they are very successfully achieving this mission.
There is more to the app than the sheer number of TikTok users, here are some of the most absurd statistics about this app.
1. Monthly and Daily Active TikTok Users
There are over 800 million monthly active TikTok users, and 150 million daily active users. This is more than established platforms Snapchat, Pinterest, and LinkedIn.
This growth is remarkable when you consider that it took Instagram six years to gain the same amount of active users. It took TikTok just three.
2. TikTok Is the Worlds Most Downloaded App
It logically follows that TikTok is the most downloaded app in the world today, reaching 2 billion downloads earlier in 2020. In quarter 1 2020, TikTok was downloaded 315 million times, making it the most downloads for any app in any quarter.
75% of apps are downloaded, opened once, and then never used again. This is not true of TikTok. 90% of TikTok users use the app daily. And they are very engaged when on the app. Most impressive is that 55% of users upload their own content for sharing.
It is also worth noting that nine out of ten TikTok users use the app more than once per day.
3. TikTok Users Average 52 Minutes Per Day on the App
Not only do TikTok users use the app daily but they use it for nearly an hour each day. This might be the most impressive statistic of all. This means that TikTok users spend approximately 5.4% of their waking hours using the app.
This compares similarly to other major social media platforms such as Facebook (58.5 minutes), Instagram (53 minutes), and Snapchat (49.5 minutes). This is the true power of social media, as businesses seek to monetize this concentrated attention
All this usage culminates in over 1 billion TikTok videos being viewed on the app daily.
4. TikTok Dominates the Youth Market
TikTok had a reputation as an app for teenage girls, and this wasn’t unfounded. The TikTok developers identified under 18s as their target audience from the very beginning and had huge success. Today 41% of TikTok users are aged between 16 and 24.
But this also shows us that TikTok is used by more than just teenage girls. Many young adults, of both genders, are loving the app. Recent figures are showing a rapid move away from teen dominance.
Despite starting as an app designed for under 18s, from 2018 to today the app has experienced steady growth in the adult market. From 2.6 million US adult users in 2018 to 14.3 million by the end of 2019. This is a growth of 5.5 times in the adult market in two years.
TikTok Is Here to Stay
TikTok users have risen as the next big thing so rapidly it has taken many by surprise. The statistics above are only a small snapshot of how impressive this app has grown in such a short period of time. For marketers integrating TikTok into your strategy is no longer a no-brainer, but now essential.
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