Immersive Experiences: A Guide to Virtual and Augmented Reality in Marketing

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Marketing professionals have been searching hard for ways to help their company stand out from the competition and connect with consumers.

One trend that is beginning to take notice is using augmented reality and virtual reality, two emerging technologies to capture a new market of consumers.

In fact, the VR market size is projected to grow at a rate of 18%, much quicker than most industries. Using these technologies for immersive marketing is helping businesses connect with consumers on a whole new level by bringing them closer to the product or service than ever before.

Keep reading this guide to learn more about virtual and augmented reality in marketing and how it can help your business grow and expand.

How to Use Virtual and Augmented Reality in Marketing

Starting a new marketing campaign using new technology can be difficult at first to implement. It’s important first to understand the technology you are using and the differences between augmented and virtual reality in business.

Both virtual and augmented reality share similar characteristics but also have a distinct difference that makes them unique. Virtual reality involves developing a completely different environment using a virtual headset to “transport” you to a different world. Using different sights and sounds will make you feel like you are really there.

On the other hand, augmented reality uses similar technology, but rather than “transporting” you to another world or place – AR uses technology to overlay virtual items in the real world, making it seem as though it is real. Here are a few ways businesses are using these technologies in marketing.

Try It Before You Buy It

One of the best ways to grab consumers’ attention and connect them with the brand is by letting them try it before buying it. You can give the customer a demo version of the product. According to research from ThinkwithGoogle, 40% of youtube users turn to the platform to learn more about the product before making a purchase.

This presents a big opportunity for companies to take advantage of and offer a free demo to users. Instead of looking it up on their own, they can try the product to see how they like it, answer any questions, and better understand how it works.

Promote the Brand

If you really want to make a name for yourself and your business, try using VR or AR for marketing and to promote the brand. Since people can interact with the technology, it makes the user experience more enjoyable and rememberable.

For example, Netflix partnered with Snapchat to offer an AR experience to users when a new Stranger Things season was launched to promote the series and brand. If you need help promoting your brand with AR, consider hiring a professional to get you started, like this augmented reality company.

The Latest in Technolgy and Business

Utilizing new technology like virtual and augmented reality to promote your brand and connect with consumers can be an excellent marketing tool to use in business. By improving the user experience, businesses can connect with users and engage them in a completely new way. This technology can help you grow and expand your business by opening up a new market of consumers.

For more informative articles about the latest in technology and business news, check out the rest of our blog!