Photo: Firmbee
If you’re a musician trying to make a living, you need to get people listening to your music.
Yet how can you develop a fanbase? What is the right way to advertise your music and get more exposure?
In this guide, we’re going to take a look at how to advertise music and cultivate a bigger listener base. We’ll look at a variety of different methods including streaming apps and websites.
Ready to start advertising your music to more people? Then read on!
Get On the Streaming Sites
If you want to get more listeners, you need to be where the action is, so to speak. People around the world use music streaming services like Apple Music, Spotify, Tidal, and Amazon Music to access their old favorites and discover new music, and right now, it’s more popular than ever!
If you’re a brand new band, you might wonder how you’d get listeners on these services. If people don’t know about your band, how would they search for it?
While it’s true that you’d probably not get that many people searching for your band, your type of music will be categorized by the streaming service’s algorithm. This means that you’ll end up on people’s radio playlists if they’re listening to the same genre of music that you produce.
Many artists don’t feel that they get enough money for streams, but as a new band, exposure is more important, and music streaming services are the best place to get it.
Create a Website
Your band needs a website. If you intend to make money from your music, you need to treat your band as a business, and businesses without websites lose out to those that do.
When you’ve made a website, you need to make sure that you rank for certain keywords so that more people can find you. For instance, if you’re a metal band in Baltimore, you should try to rank for “metal bands in Baltimore,” and so on.
To do this, you should create a blog where you talk about your latest releases. This helps you get more keywords on your site and also helps build hype around your upcoming music.
Other Marketing Methods
You might not think about old-fashioned marketing for your music, but you need it. There’s no reason to think that people will simply come to your music, you need to take your music to them.
Some great marketing methods include creating pamphlets about any upcoming shows, taking out ads in magazines, and even telephone marketing. Calling up prospective venues, possible listeners, and more, can all help you get more exposure and more people listening to your music, read more here and get informed!
Now You Know How to Advertise Music: Start Building an Audience
We hope you’ve enjoyed this look at how to advertise music, including the basics of online music advertising and how to promote your music. Now all you need to do is put these methods into action and start creating an audience. Good luck!
For more interesting and informative content like this, check out the rest of our blog.