“Please don’t stop the music,” Rihanna sings in her hit song, “Don’t Stop the Music.”
Even in the coronavirus era, the music has shown no signs of stopping anytime soon.
Like many other industries, the music industry has had to adapt to a new environment for musical listening. The demand for music remains as high as ever, but the methods of listening have changed.
Stay on top of the five biggest digital music news headlines of the year so far by reading on.
1. Sync Music Is Hot
Familiar with sync music? It’s profitable at the moment for various reasons.
Streaming services are one reason. Hulu, Netflix, Apple TV, and Amazon Prime Video have contributed to the rise in demand for music.
Artists are meeting that demand without compromising their authenticity. Percussive tracks and soul music are trending in the advertising industry. Positive urban beats are popular too.
2. TikTok Is for Music
TikTok, the viral video-sharing platform, has established itself as a developer of new and established artists alike. Success on TikTok boils down to a few key ingredients.
The sound clip itself lasts 15 to 60 seconds. Most TikTok videos are only 10 to 15 seconds long. Distributors usually set songs’ sound clips as their first 15, 30, or 60 seconds.
Musicians also promote their content by being active creators on the platform.
3. Easy Listening in the Car
Amazon very recently added a car mode to Amazon Music. It features bigger buttons to control “next song” and “back.” It even suggests albums and playlists.
The app responds to Alexa voice commands when it’s open, making it a hands-free experience. The car mode works on both iOS and Android devices.
Perhaps such technology is powered by sharetechsolutions.com.
4. Hip-Hop Is King
The most recent data show that hip-hop was the most popular genre on YouTube Music in 2020. Hip-hop artists filled the list of the ten most-viewed artists in the United States on the platform last year.
Rock and pop were the other top genres. YoungBoy Never Broke Again, Lil Baby, and Juice WRLD were the most-viewed artists, in that order.
2020’s most-streamed hip-hop songs were “Life is Good,” “Gooba,” and “We Paid.”
5. Streaming Service Preferences
Since people have been spending more time at home than in their cars over the past year, streaming habits have changed. 44% of all US adults use YouTube.
27% of all US adults listen to music on Spotify. 25% of American adults stream on Pandora. Every age bracket listens on YouTube.
Keeping Up With Digital Music News
In the ever-evolving music industry, changes can literally happen overnight. Music-related technology is constantly evolving and affecting how we listen.
The latest developments in digital music news paint a picture of a new musical landscape. Social media, hip-hop, and streaming services all figure heavily in the current musical ecosystem.
As the music industry continues to adapt, you can learn how to be a savvier music consumer. Explore the Sync News and Updates section here on our site for all the industry intel you could want.