Curious when is the best time to post on TikTok? It depends on lots of factors you may not have considered. Here’s a quick guide.
Figuring out the perfect posting schedule for TikTok means doing a bit of research. You’ll need data you’ve already generated from past engagements on the platform. Looking at how well your previous posts did can help nail down a pattern – when your most attentive audience is online.
Is there a best time to post on TikTok?
The short answer to this question is yes, but the longer answer is that it varies person to person. Videos on the ‘For You’ page can come from a wide variety of accounts, but they’re all fairly recent videos. You need to know when your audience is online for a better chance at landing your content in that stream.
Time zones are a huge consideration for anyone who has fans across the globe. But it’s also worth noting that the TikTok algorithm is driven not only by recent content, but frequent content. Once you start posting content to TikTok, be prepared to engage with the platform every day. TikTok itself recommends posting from 1 to 4 times a day for maximum engagement.
Best Time to Post on TikTok for Newbies
Don’t have a lot of data to analyze when your audience is browsing your content? That’s okay; there’s a good baseline for the best time to post to TikTok. All times listed below are Pacific Standard Time.
- Tuesday – 7 am
- Thursday – 10 am
- Friday – 5 am
While those times may seem random, they take into account global time zones. 5 am in Los Angeles is 8 am in New York, 1 pm in London, and 10 pm in Sydney. Those are all reasonable hours for an audience to be browsing content and a good baseline for timing your TikTok posts for maximum global exposure.
Hootsuite says that morning posts do better earlier in the week than later on. Monday through Wednesday is best for early morning posts, while Thursday through Sunday afternoon and evening posts gain more traction on TikTok.
Best Time to Post on TikTok – Tips & Tricks
If you already have an established TikTok audience, you can find the best time to post yourself. Looking at your TikTok analytics will give you a granular picture of when your most popular posts are getting views.
Analyze the performance of existing content to find times when your posts are doing well. Time your posts to take advantage of those windows of engagement by uploading consistent, engaging content. Video Views in TikTok analytics will show you which days were busiest for your TikTok account.
What Are Competitors Doing
Are you trying to establish yourself on TikTok by finding the best time to post? Take a look at what competition is uploading and when. They may have insights that you can glean just by noticing when their posts are going up and how active the engagement around it is.
Time Zone Converter
Have you noticed you get lots of engagement from a specific country? Start targeting the primetime time zones of that country by using a time zone converter. For example, if you’re big in Japan, a 7 pm post for Tokyo would need to go out at 3 am in Los Angeles. A time zone converter can help you find the perfect time to geo-target your audience.