How to Create a Music Marketing Plan That Will Get Your Music Heard

Photo Credit: 88studio
  • Save

Photo Credit: 88studio
  • Save
Photo Credit: 88studio

Did you know the music groups and artists industry is worth almost $8 billion?

With such a large and competitive field, it can be hard to define yourself in the market, but a solid plan can help you do exactly that. What does marketing for musicians need, though? We’re here to tell you everything.

Read on to learn about creating a music marketing plan of your very own.

Define Your Audience

The first step is going to be defining your target audience. Here are a few questions to help you get started:

  • How old are they?
  • What are they passionate about?
  • What other music do they listen to?
  • What do they normally spend money on?
  • What’s their favorite social media platform?

When you can define specifics like these, it’s easier to know where you should begin your marketing efforts.

Lay Out an Action Plan

From there, sit down and define your goals. With a clear picture of both your audience and what you want to achieve, you can start defining how you’re going to move forward.

The specifics are going to vary, but what won’t change is how creative you can be with this step. When you know what your audience enjoys and where you can talk to them, it’s easy to create a daily, weekly, monthly, and even quarterly plan for you to introduce your music and new concepts you’ve been exploring. With websites like, it’s even easier to create headquarters for your content to settle.

What’s important about each of these, however, is that the results are measurable. From there, you can monitor your efforts at least once a week, and you’ll have a clearer idea of what’s working and what isn’t.

Don’t be afraid to take things away if they’re not working and to add to the things that are. The point of this phase is to find out what does and doesn’t work for your audience — don’t expect perfection.

Have a Solid Budget

Finally, don’t forget your budget. While it’s likely to start out small, it’s still important to have things set aside so you can expand as necessary. Planning ahead is important so you don’t end up making impulsive decisions out of worry or desperation.

To start this step, go through each item in your action plan and estimate the cost. Look for things like free trials and even free tools, and also plan out your time. If you find that your plan doesn’t match up with where you’re at, you can step back and pare everything down.

Ready to Get Started With Your Music Marketing Plan?

Remember, with consistency and a focus on your end goals, there’s no reason for your music marketing plan to not work. Whether you’re just starting out or you’re simply refocusing your efforts, these tips are sure to help you along the way.

For more on the latest in business and lifestyle, check out the rest of our website.