Are you aware that there are over 500 million people who use Instagram Stories daily?
What once started as a platform to share a photo, you could say Stories outshines the original intent. What makes this feature so popular in the first place and how can you use it to your advantage?
Have you ever thought of documenting your life for all to share? In today’s social media world, this is now commonplace, especially with Instagram. Whether you are a small business owner, budding influencer, or brand, you’ll want to start creating Instagram Stories.
From a viewer’s perspective, people want to see the real you. Transparency and authenticity matter, we advise you to show off who you are. When you can be vulnerable with your audience, that’s where the real magic happens.
Would you like to learn how to get started? Read our short and sweet guide below.
Creating Instagram Stories Is a Snap
Instagram Stories only last for 24 hours at a time. You can think of them as short snippets (photos and videos) of your life or brand where you are the documentary filmmaker.
First, fire up Instagram and tap your profile picture (located on the upper left corner of the screen). Then, select the filter by swiping left and right at the bottom. Next, create some killer content with either a photo or video.
Alternatively, you can choose photos or videos from your gallery which may be a simpler way to do it as you go about your day. Feel free to add gifs, stickers, and timestamps to spruce it up. When everything looks good, tap “Your Story” to share with your followers.
Taking Advantage of Stories for Your Business or Brand
Creating Instagram Stories allows for fun and innovative marketing tactics for your business or brand. Let’s take a look at some examples of how you can take advantage.
Does your company host a corporate event annually? Have you ever thought of creating Instagram Stories to promote and network you and your team?
You could create a flyer that gives the follower everything they need to know like venue, time, and name. Use some hashtags to generate some buzz too. To get you started, why not claim some free Instagram likes?
Do you have a blog post or video you’d like to share? Creative Instagram Stories is a great way to drive more traffic to a longer format. Think of it as a way to have your audience discover more of your content.
For instance, you could have a sneak preview or trailer of a vlog you’d like to push. A Story could do just that and in the end, have a call to action where the user swipes their finger up to get to that video.
What’s Your Story?
Now it’s time for you to share your story. As you can see, creating Instagram Stories will bode well for you and your team. If you haven’t tried this popular feature yet, what’re you waiting for you?
We encourage you to experiment and try different approaches too. Once you get a good formula going, have fun engaging with your followers. The more excitement you can get for your Instagram account, the better.
For much more intel into the world of social media and the like, be sure to peruse our blog at your leisure.