Spotify Streams of Rihanna’s Music Soar Following Super Bowl LVII Performance

Rihanna's music streams explode following Super Bowl performance
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Rihanna's music streams explode following Super Bowl performance
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Photo Credit: Jonathan Anderson / Instagram

Rihanna may not get paid a dime for her Super Bowl performance, but the exposure generated if off the charts.

Rihanna took to the stage for the first time in five years for the Super Bowl LVII Halftime Show. She performed a variety of her hits during the show, but the real boost was to her streaming numbers immediately after the show ended. Spotify says streams of Rihanna’s music took off 349% after the show ended. So which songs did Rihanna perform at the Super Bowl last night? Let’s take a peek.

Rihanna Super Bowl VII Setlist

  1. “Bitch Better Have My Money” — Rihanna
  2. “Where Have You Been” — Rihanna
  3. “Only Girl (In The World)” — Rihanna
  4. “We Found Love” — Rihanna
  5. “Rude Boy” — Rihanna
  6. “Work” — Rihanna
  7. “Wild Thoughts” — DJ Khaled
  8. “Pour It Up” — Rihanna
  9. “All of the Lights” — Kanye West
  10. “Run This Town” — Jay-Z
  11. “Umbrella” — Rihanna
  12. “Diamonds” — Rihanna

Opening her performance at Super Bowl LVII with “Bitch Better Have My Money” helped bring the track to a massive 1,796% sales spike for the song. Other classics among Rihanna’s catalog also saw extensive bumps including “Pour It Up” (747%) and “Rude Boy” (610%). Rihanna closed out her night with “Diamonds” which saw a 556% boost in streaming numbers.

While these numbers are exclusive to Spotify, it’s safe to say Rihanna saw a boost across all music streaming providers. The Super Bowl Halftime Show is a massive boon to the artist or artists who appear that year—with 2023 being no different. Rihanna hasn’t released an album since 2016 so perhaps this will be the springboard into a new album or single.

The 13-minute set featured Rihanna hovering on a platform above dancers as she opened the show. She was tethered to the platform which limited her range, but even once she reached the ground she didn’t dance much, leaving that to her 100+ back-up dancers.